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The Town of Peace River invited Roger Brooks of the Destination Development Association to perform an assessment of the community, wherein Roger analyzed the town through the eyes of a first-time visitor.
In his presentation to local business leaders July 8, 2025, Roger detailed some of his suggestions to improve and grow the town. He covered everything from how the Province and Town are marketing the area to how local businesses can beautify their properties, plus much more.
Check it out on Youtube here: https://www.youtube.com/watch?v=kR1mZ9dGc1g
Or read the full report with recommendations here: Assessment & Recommendations Report