Third Party Advertisers

TPAs must be one of the following:

• An individual who resides in Alberta
• A group, as defined in the Local Authorities Election Act and whose members all reside in Alberta
• A corporation that carries out business in Alberta
• An Alberta trade union or Alberta employee organization

Any changes to the registered information, such as an update to group membership, must be reported to the Town within 30 days. Updates can be sent by email to legislativeservices@peaceriver.ca. 

Complete and submit the Registration of a Third Party (Form 27) to the Returning Officer (link below).

Groups must also provide the following:

• Resolution: A copy of a passed resolution confirming an intention to act as a third-party advertiser. This may be in the form of certified meeting minutes.
• Membership List: A list of the principal officers or principal members, with full names, mailing addresses (including postal codes), emails and phone numbers.

Corporations must provide the following:

• Proof of Alberta Registration: A document verifying the official registration of the corporation in Alberta. This may include a certificate of incorporation issued by a registry in Alberta, a corporate registry search report, or the articles of incorporation.

A third party with a governing body must also provide a copy of a resolution authorizing the third party to incur election advertising expenses.

Registration of a Third Party (Form 27) 

Section 179 of the Local Authorities Election Act has rules regarding Identification of third parties 

"179(1) A third party, or an individual acting on a third party’s behalf, must ensure that election advertising sponsored by the third party complies with the following in accordance with the guidelines of the Minister: 

(a) the election advertising must include the third party’s name and contact information and must indicate whether the third party authorizes the election advertising; 

(b) subject to clause (c), in the case of election advertising that is broadcast or is made through electronic media, the information referred to in clause (a) must be stated at the beginning of the election advertising; 

(c) in the case of election advertising transmitted to a telephone, whether in the form of a live call or an automated pre-recorded call, 

(i) the telephone number of the third party must be capable of being displayed on the call display of called parties who subscribe to call display, and must not be blocked from being displayed, 
(ii) the name of the third party must be stated at the beginning of the election advertising, 
(iii) the election advertising must state whether the third party authorizes the election advertising, and 
(iv) the telephone number of the third party at which the third party can be contacted must be stated at the end of the election advertising. 

(2) The Minister shall establish guidelines respecting the requirements referred to in subsection (1). 

(3) The guidelines established under subsection (2) must be published on the Minister’s department’s website. 

(4) If election advertising is not in compliance with this section, 

(a) if the third party is registered with a local jurisdiction, the local jurisdiction may cause it to be removed or discontinued, or 
(b) if the third party is registered with the Registrar, the Registrar may cause it to be removed or discontinued. 

(5) In the case of election advertising displayed on a sign, poster or other similar format, no person acting on behalf of the local jurisdiction or the Registrar in accordance with this section is liable for trespass or damage resulting from or occasioned by the removal of that election advertising.

Minister's Third Party Advertising Guidelines

Third-party advertisers must comply with Part 8 of the Local Authorities Election Act and the advertising guidelines for local elections established by Municipal Affairs.

Third-party advertisers cannot:

• Be affiliated with any candidates, parties, or slates
• Collude or cooperate with candidates, parties, or slates
• Be a registered charity or publicly funded body, including health agency, post-secondary institutions and municipality

There are two required deadlines for registered third-party advertisers to file a report of advertising contributions and election advertising returns:

• An interim advertising return is due September 30, 2025. This return covers the period from May 1, 2025 to July 31, 2025.
• A final 2025 election advertising report is due March 2, 2026, and covers the entire 2025 election advertising period.

All third-party advertisers are required to submit information through a completed Third Party Advertising Contribution Statement (Form 28):

• A financial statement
• Advertising expense limit report
• A detailed list of contributions above $250
• An itemized list of all relevant advertisements
• Any related supporting information and documents

Completed forms can be submitted by email or in person to Town of Peace River, 9911 100 Street, Peace River, AB, T8S 1S4.

Third Party Advertising Contribution Statement (Form 28)

Registration of a third-party advertiser may be cancelled:

• At the request of the third-party advertiser
• For failure to file its report of advertising contributions or advertising return